Join us for Subscription Insider'sSubscription Boot Camp: TECHNOLOGYwith three leading subscription technology experts to help your subscription business understand the unique techstack needs of recurring subscriptions. We will cover technology strategy and set-up, payment processing, and preparing your marketing stack to support subscriptions.
June 16, 2021 | 1-4 PM Eastern | Online
MEET OUR SUBSCRIPTION TECHNOLOGY EXPERTS
Kathleen Greenler Sexton
CEO and Founder
Paul Larsen Consulting (PLC)
Smart subscription businesses know when it comes to technology they need to plan for what is unique to recurring, membership subscription business models to be successful. At Subscription Boot Camp: TECHNOLOGY, three leading industry experts will teach you the fundamentals of e-commerce vs true-recurring tech setup, payment processing tech gotcha's, and planning marketing technology specifically for subscription business models. You will have ample opportunity to talk with them too!
1:00 PM Eastern
Welcome & Introductions
Kathy Greenler Sexton, CEO, Subscription Insider
1:15 PM Eastern
Subtech: How and Why It's Different Than Ecommerce and Retail Understanding the core similarities and differences between recurring-commerce and pure e-commence or retail is critical if you want to set up a strong foundation for your subscription business. Leading subscription technology expert, Kim Terry will walk through how and why subscription businesses require a different TechStack than other businesses.
Kim Terry, Partner, Laventa Partners
2:00 PM Eastern
The ROI of Getting Your Subscription Management & Billing TechStack Right Right Did you know that depending on how your billing and subscription management systems are set up – that you could be leaking revenue and profits? Subscription billing expert, Melanie Stout will walk through what she looks at and why when she audits a recurring billing TechStack for inefficiencies and what to do about them.
Melanie Stout, Partner, Paul Larsen Consulting (PLC)
2:45 PM Eastern
Preparing Your TechStack for Optimizing Subscriber Journeys Smart subscription businesses understand that continuously improving how their subscribers interact with their business is key, from the first touch through ongoing renewals. Building a TechStack to support this is a critical success factor for businesses that want to scale and grow.